Miele Store
Fitch were tasked with creating interactive touchpoints for the new 'Miele Experience' stores. Users could prepare a bowl of tomato pasta, bake the perfect loaf, prepare perfect coffee and more as they discovered the products and features. I designed the experience and UI for both M-Touch and Hob touchpoints as well as a Welcome app for in-store and a desktop and mobile promotional site.
Rich interactive touchpoints let users test Miele's induction hob functionality in-store.
Promoting the flexible Miele induction hobs.
Simple tap and swipe interactions take users through the benefits of a Miele hob via the touchpoint.
A clean and simple catalogue let you gauge the size and form of a Miele hobs and more.
