Snoop x Adidas

Footlocker wanted to promote their exclusive Snoop Lion x Adidas collection as well as pushing their arresting new advertisement and offering up a competition to hang out with Snoop in person.

We created a simple product explorer that also utilised some of the assets from the tv advert. Landing on the page the user sees Snoop Lion hanging out on a city rooftop, on clicking the entry button a huge billowing Lion formed of black smoke appears behind him, Snoop channeling the spirit of his Adidas Space Diver sneakers. The interface is clean and simple and the shoes are explored in the sky just above the initial scene.

I designed the site as well as doing some basic interface animation prototypes in Flash.