Personal Shopping

'Personal Shopping' is global fashion retailer Topman's bespoke styling service. Customers visiting the store could get a customised wardrobe curated by Topman's in-house team of stylists.

Working in collaboration with Google and rehabstudio, Topman wanted to bring this experience to customers all over the country, wether they were in-store or in the comfort of their own home. rehabstudio "hacked the online store experience" by utilising the power of Google Hangouts to bring the stylists direct to you.

Via the Topman site, customers could book a personal shopper experience to be held over a Google Hangouts video call on the desktops or mobile devices. Through the booking process customers inform the stylist of any style requirements or inspirations.
On the day of the appointment, customers log into our dedicated hangout app through which the stylist presents their curated capsule collection. The customer has the opportunity to select items shown and have them placed into a shopping basket ready to complete sale on the Topman online store.

Working with rehabstudio I worked on the initial art-direction - exploring Topman's Personal Shopping brand work - then designed and animated the booking system, dedicated hangout app and supplementary elements.

— Topman - Personal Shopping Google Hangout app.

— Animated demo's of the different tactile UI transitions. Buttons build as physical 3D forms.