Miele Store

"Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in Design".

As part of the launch of new 'Miele Experience' stores, Fitch were tasked with creating a number of interactive touchpoints to be installed within the appliances in store to let them mimic and present different models, technology and features.
Utilising existing photo and video content we created a series of animated and interactive touchscreen experiences to highlight features. Users could prepare a bowl of tomato pasta, bake the perfect loaf, prepare perfect coffee and more. A clean and simple catalogue let you gauge the size and form of a Miele hobs and more.

I designed the experience and UI for both M-Touch and Hob touchpoints as well as a Welcome app for instore and desktop and mobile promotional site.

— Simple tap and swipe interactions take users through the benefits of a Miele hob via the touchpoint.