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Design, Illustration & Animaton.

14+ years working on campaigns, websites, web-apps, mobile apps and games for clients ranging from Adidas, Google, Chanel + more.

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Clean lines and timeless elegance

Miele

Miele Store

Fitch were tasked with creating interactive touchpoints for the new 'Miele Experience' stores. Users could prepare a bowl of tomato pasta, bake the perfect loaf, prepare perfect coffee and more as they discovered the products and features. I designed the experience and UI for both M-Touch and Hob touchpoints as well as a Welcome app for in-store and a desktop and mobile promotional site.

Rich interactive touchpoints let users test Miele's induction hob functionality in-store.

Promoting the flexible Miele induction hobs.

Simple tap and swipe interactions take users through the benefits of a Miele hob via the touchpoint.

A clean and simple catalogue let you gauge the size and form of a Miele hobs and more.