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Corona x Parley
"Corona and Parley are united by a love for the ocean. We believe that life is better lived with salty air in our lungs and sand beneath our toes." Created at Rehabstudio, Clean Waves was a campaign to remove plastic waste from 100 islands across the globe. I designed the site as well as animating some of the motion assets and interaction demos.
The homepage showed the surface of the ocean waves moving before you head down into the depths.
You follow the moving thread as content slides in with offset easing, evoking the waves.
Efficient use of tielable gifs and looping videos let us add life to the water and islands.