Beeline, one of Russia's top mobile service providers, wanted to promote the ease with which customers could now top up any time anywhere.

We created a promotional site that created a custom film based simply on your mobile phone number. In essence, the film structure would be completely unique to you, no one else having that number and thus, film structure.
A multitude of scenes were filmed, each wacky and funny; topping up your phone whilst playing violin? topping up while meditating and levitating? or even whilst having a spaghetti haircut? The final film could be shared with friends and via social networks.

I designed the interface as well as creating a bespoke mobile version to seamlessly create and view your film on all devices.

— Beeline homepage, simply type in your mobile number and your custom film will be constructed. A preview of each scene is shown as your type in your number.